SEO and local SEO services
Found by Google when people search for what you do.
- Technical issues found and fixed first
- Real pages for what people search
- Reporting you can read
| Best for | You don't come up when people search for what you do. |
|---|---|
| What you get |
|
| Timeline | Technical fixes land in days. Competitive rankings take three to six months of consistent work. |
| Where to start | A free audit, then a scoped plan for your business specifically. |
Diagnose before you buy
"We don't show up on Google" describes at least four different problems with four different fixes. Being unindexed, being outranked, missing from the map pack, and having no page for the search term are not the same thing, and buying generic SEO before you know which one you have is how people spend six months and see nothing.
So we start with a free audit that tells you which problem you have, even if you never hire us.
Technical first, because it's cheapest
The early wins are usually unglamorous: pages that aren't indexed, a stray noindex tag left on after a redesign, redirects that broke during a migration, business details that disagree across the web, or a site slow enough to lose a tiebreaker against a comparable competitor.
These get fixed before anyone writes a word of content, because they're cheap and occasionally they're the entire problem.
Content that answers real questions
Google ranks pages, not businesses. If you want to rank for a service, that service needs a real page, not a bullet point on your homepage.
This is Google-index work specifically: rankings, the map pack, featured snippets. Getting cited inside ChatGPT and Claude's answers is a related but separate discipline — see AEO.
Local SEO for service businesses
If your customers are local, the map pack matters more than anything on your website. It sits above the normal results and most searchers never scroll past it.
That work is its own discipline: category selection, profile completeness, review velocity, consistent business details across the web, and tracking where you rank across your whole service area rather than at a single point. We handle it alongside the on-site work, because the two reinforce each other.
What the work looks like by business type
A home service company usually needs the map pack and a page per service-per-area combination that people actually search — "emergency plumber [city]" ranks nowhere if that phrase never appears on a real page. A law firm's terms are typically more competitive and slower to move, so the priority shifts toward practice-area pages with real depth and consistent citation across legal directories. A med spa sits in between: local intent for the map pack, plus service-specific pages for people researching a treatment before they've picked a location.
The audit at the start is what tells you which of those problems you actually have, rather than assuming and buying the wrong fix first.
What ongoing work actually involves
Past the initial technical fixes, SEO is maintenance and expansion, not a one-time project. Rankings move as competitors publish new pages, as Google's algorithm shifts, and as your own site changes. Monthly reporting tracks what actually moved, in either direction, rather than only reporting the wins.
New content gets prioritized by what's realistically winnable given your current authority, not just by search volume. A page targeting a term you have no chance of ranking for yet is wasted effort; the plan accounts for that rather than chasing the biggest number on a keyword list.
What's included
- Full technical audit: crawlability, indexing, speed, schema
- Fixing what the audit finds, not just reporting it
- Keyword and intent research based on what your customers search
- Service and location pages built to rank
- Structured data so search engines and AI tools can parse you
- NAP and citation consistency across the web
- Local SEO and map pack work where relevant
- Ongoing tracking and plain-English monthly reporting
Frequently asked questions
Technical fixes like getting pages indexed can show results in days to weeks. Ranking for competitive service terms typically takes three to six months of consistent work. Anyone promising first-page rankings in two weeks is selling something that doesn't exist.
No, and neither can anyone else honestly. Nobody controls Google's index. What we do commit to is telling you exactly what's wrong, fixing it, and showing you the movement in real data rather than vanity metrics.
We review your site's technical health, speed, on-page structure, and content, plus where your Google Business Profile ranks against local competitors. You get the findings whether or not you work with us. All we need is your website address.
Priced against how competitive your market is and how much content and technical work the audit turns up. A local service business in a smaller city costs less to move than a term with national competition, and the quote reflects that rather than a flat retainer regardless of difficulty.