Dashboards for real estate teams: what even NAR is investing in
68% of Realtors now use AI in some part of their work, per NAR's own 2025 Technology Survey — but only 38% say their brokerage gives them all the tools they actually need.
Published September 2, 2026
NAR's 2025 REALTORS Technology Survey, based on 1,241 responses, found 68% of Realtors now use AI in some part of their work — a fast, broad adoption curve. It also found only 38% agree their brokerage provides all the technology tools they actually need, meaning individual agents and teams are increasingly assembling their own stack, often without the reporting infrastructure to see it clearly in one place.
The trade association itself has moved in this direction too: NAR's 2025 Annual Report cites the launch of a Metro Market Statistics Dashboard as one of its own initiatives — a real-time, centralized view of market data rather than periodic static reports. If the industry's own body sees the value in that shift, it's worth an individual brokerage or team asking whether their own operation runs the same way.
What most teams check separately today
Listing performance in the MLS. Lead source data in a CRM, if it's tracked consistently at all. Pipeline status in a spreadsheet someone updates after each showing. None of these systems talk to each other, which means answering a basic question — which lead source actually produces closed deals — requires manually cross-referencing several tools most teams don't have time to check that carefully.
What a real estate dashboard actually needs to show
- Lead source and conversion rate, tied to the CRM — which channels actually produce closed deals, not just inquiries.
- Active listing performance: views, showing requests, days on market, compared against the team's historical baseline.
- Pipeline status across every active deal, visible to the whole team, not siloed in one agent's notes.
This pairs directly with what a real estate website and CRM need to do — the dashboard is where the results of that system actually become visible and actionable for the team running it.
Frequently asked questions
NAR's 2025 REALTORS Technology Survey, based on 1,241 responses, found 68% of Realtors now use AI in some part of their work — but only 38% agree their brokerage provides them with all the technology tools they actually need, a real gap between adoption and support.
Yes — NAR's 2025 Annual Report cites the launch of a Metro Market Statistics Dashboard as a 2025 initiative, a sign that even the industry's own trade association sees value in centralized, real-time market data over static reports.
Pull listing performance, lead sources, and pipeline status into one live view — replacing the mix of MLS exports, CRM screens, and spreadsheets most teams currently check separately to answer the same basic questions.